Contents
01 · Brand idea
Vantoris stands between the supplier and the buyer. It makes the deal work for both: the right material, the right documents, on the right date.
Specific offers: quantity, terms, documents, dates.
Both sides get the same facts: specifications, certificates, shipping dates.
Two arms, one seam. Navy and gold. Calm, exact, international.
01 · What we do
Vantoris is a Dubai-based trading and logistics company supplying industrial chemical raw materials to manufacturers.
We buy from producers and offer competitive prices, with flexible quantities.
TDS, MSDS and COA come with every offer and every shipment.
Shipping and logistics on agreed terms, such as FOB, CFR or CIF, to the buyer port.
Producers and exporters of industrial chemicals.
Manufacturers who need materials on time and as specified.
01 · Purpose and values
The purpose behind the idea, and the four values that shape every offer.
To make industrial chemical supply simple, documented and dependable for every buyer.
To be the trade partner manufacturers call first when materials must arrive on time and as specified.
Every specification, certificate and quantity is exactly as stated.
We do what we say, on the date we say it.
Fast quotations, flexible quantities and terms.
Clear prices, documents and communication.
01 · Positioning
For manufacturers that buy industrial chemicals, Vantoris is the trading partner that combines fast quoting, full documentation (TDS, COA, MSDS) and reliable shipping, with the flexibility of a specialist.
not pedantic
not loud
not abrupt
not impersonal
02 · Logo story
The brand idea is two sides, one deal. The mark draws it: a V built from two arms, navy for the supplier and gold for the buyer, leaning toward each other and meeting along one thin seam, the point where the deal is made.
Navy: trust, depth, ports and sea. Gold: value and commodities.
The initial of the name, and a direction: two flows converging.
A hairline gap keeps two sides distinct: two parties, one agreement.
The gold arm rises above the navy one: growth and forward momentum.
The slope of the arms is measured from the V in the wordmark, so mark and name read as one drawing.
Jost: an open geometric sans, clear and international. Wide, optically balanced capitals signal stability.
Set to exactly the width of the name, closing the lockup into one clean block.
02 · Construction
02 · Versions
Default. White or light backgrounds.
Navy or dark backgrounds.
Stamps, fax, engraving, one-colour print.
Small spaces: avatar, favicon, app icon.
Same, on navy.
02 · Clear space and size
x = the height of the capital letters in VANTORIS. Keep at least x free on every side.
| Screen | ||
|---|---|---|
| Full logo | 30 mm | 120 px |
| Icon only | 8 mm | 24 px |
Below 24 px (favicons, tab icons) use the simplified icon supplied with the files, not a shrunk copy of the full mark.
02 · Misuse
Do not stretch
Do not squeeze
Do not recolour
Do not rotate
No shadows or effects
Not on busy images
Not on low contrast
Do not crop
03 · Colour
Text, logo, dark surfaces.
Accent, graphics, the second arm.
Gold on navy only.
Secondary text, tagline.
Panels and page backgrounds.
Main page colour.
CMYK is converted from HEX and Pantone is the closest match by eye. Both must be confirmed with a printed proof before any large print run.
03 · Colour use
| Pair | Contrast | Use | |
|---|---|---|---|
| Aa | Navy on white | 16.2:1 | AAA |
| Aa | White on navy | 16.2:1 | AAA |
| Aa | Navy on mist | 15.0:1 | AAA |
| Aa | Slate on white | 6.8:1 | AA |
| Aa | Gold on navy | 8.2:1 | AAA |
| Aa | Navy on gold | 6.2:1 | AA |
| Aa | Gold on white | 2.6:1 | Fail |
04 · Typography
Weights: Regular 400, Medium 500, SemiBold 600. Open Font Licence, free on Google Fonts.
Weights: Regular 400, Medium 500, SemiBold 600, Bold 700. Open Font Licence, free on Google Fonts.
04 · Hierarchy
Every offer includes TDS, MSDS and COA. Quantities and terms are flexible, and quotations are returned within the working day.
| Style | Size / line | Weight |
|---|---|---|
| H1 | 46 / 50 | SemiBold |
| H2 | 24 / 30 | SemiBold |
| H3 | 16 / 22 | SemiBold |
| Body | 16 / 26 | Regular |
| Caption | 11 / 16 · tracking +14% | Medium |
Fallbacks when brand fonts are unavailable (Office, email): Arial for Latin, Tahoma for Arabic. Do not apply letter spacing to Arabic text.
05 · Imagery and icons
Four subjects to photograph: ports, containers, warehouses, samples. Real working scenes, daylight, wide framing, no stock-photo handshakes.
05 · Graphic device
06 · Layout
| Item | Value |
|---|---|
| Slide / screen | 1280 × 720 · 12 columns |
| Margin | 72 px |
| Gutter | 22 px |
| Base unit | 8 px · 16 · 24 · 32 · 48 · 64 |
| A4 | 20 mm margins · 12 columns |
07 · Voice
“We are a world-class, innovative, one-stop leader in next-generation chemical solutions.”
Subject: Offer: Sodium Metabisulphite FG, 25 MT, CFR [port]
Dear [Name],
Thank you for your enquiry. Our offer:
Product: Sodium Metabisulphite, food grade
Quantity: 25 MT, 25 kg bags
Terms: CFR [port], payment [terms]
Validity: 7 days
TDS and MSDS are attached. COA is issued per shipment.
Please confirm and we will send the proforma invoice today.
Illustrative text. Product and terms are placeholders.
08 · Motion
| Item | Value |
|---|---|
| Total length | 3.0 s + 1 s hold |
| Order | Navy arm, gold arm, wordmark, tagline |
| Easing | cubic-bezier(.5, 0, .15, 1) |
| Movement | Arms slide 34% of the mark height; wordmark wipes left to right |
| Last frame | Identical to the static logo |
09 · Applications
09 · Documents
| Parameter | Specification |
|---|---|
| Appearance | White crystalline powder |
| Assay | min. [value] % |
| Moisture | max. [value] % |
| Packing | 25 kg bags |
| Shelf life | [value] months |
09 · Presentations
09 · Digital
LinkedIn, WhatsApp Business, Google Business: always the icon on navy, never the full logo.
Assets
| File | Use |
|---|---|
| logo-primary.svg | Primary on light |
| logo-reverse.svg | Reverse on dark |
| logo-mono.svg | One colour |
| icon.svg · icon-reverse.svg · icon-mono.svg | Icon versions |
| favicon.svg · favicon.ico · favicon-16.png · favicon-32.png · favicon-48.png · favicon-180.png | Small icon for the browser tab |
| MP4 · GIF · SVG | Animated logo, on dark |
| MP4 · GIF · SVG | Animated logo, on light |
All logo files are vector (SVG). PNG, PDF and EPS exports are available on request.
Download all files (ZIP)
